It’s a big story… and getting bigger. When Jason Wiser called me this week — jumping up and down excited — I had to find out what had him so pumped. The news was couched within a Twitter announcement. Others had missed the significance, but Jason and the Social Warfare team saw it right away. […]
Copyblogger (in general) and Demian Farnworth (in particular) lead the pack in resources for pro and aspiring copywriters. For a fun taste of what I’m talking about — and a litany of helpful links — check out Demian’s Perfect Anatomy article. The D-man is on fire… no doubt about it. Like this infographic? Get […]
The internet is crowded. Messages stream by a million a minute. And everyone wants to be heard. Flamboyant headlines vie for attention. Like a cheap watch, though, the gold is fake and thin. You promise yourself never to fall for their unfounded promises again: Crush it! Wipe out all the competitors with these 5 Easy Steps TODAY! Drawing […]
I love to research. I love information. I love having the libraries of the world at hand… but the best and most powerful part of the internet is this: Community.
How to Write Copy That Sells Millions! Instant Riches — Your Surefire Path to Freedom Lose That Gut Overnight! Feel 20 Years Younger! Writers have become really good at writing headlines. Any kid with a computer knows how to sell the sizzle and fill in a template to make a power-packed sales page. When a great […]