I'm like you. When I see something I want (and hopefully need), my next question is "What does it cost?" It's a fair question, for sure, even a wise question. But in order to judge the value of …
SEO Tools for Writers
I'm often asked which SEO tools are best for SEO writing. Here's my answer: Choose a few that accomplish the tasks you need accomplished and learn to use them. Then stop looking and get to …
SEO for Lawyers: How to Build Book
Lawyer SEO . . . A New Approach You’re a lawyer … a good lawyer. Lately, though, you’ve been wondering whether you’re in the right profession. The firms in town booking most of the …
Selling Makes Me Sick
I HEARD something amazing today:A business owner, who asked me to prepare content for a landing page, said "This sounds too much like I'm trying to sell something, and I don't want to come across like …
Get Paid to Write: The Outline and Rough Draft
Getting started can be the toughest part of writing. Many would-be writers never get past the wanna-be stage -- not because they don't have talent, but because they're unsure of how to write for …
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Your Free Google “Ad”
It all began like this …A friend asked me whether the new mascot for his brand was eligible for a Google personal knowledge panel (and all the organic search benefits that come with it).A silly …