I'm like you. When I see something I want (and hopefully need), my next question is "What does it cost?" It's a fair question, for sure, even a wise question. But in order to judge the value of …
SEO Tools for Writers
I'm often asked which SEO tools are best for SEO writing. Here's my answer: Choose a few that accomplish the tasks you need accomplished and learn to use them. Then stop looking and get to …
SEO for Lawyers: How to Build Book
Lawyer SEO . . . A New Approach You’re a lawyer … a good lawyer. Lately, though, you’ve been wondering whether you’re in the right profession. The firms in town booking most of the …
What Is a “Landing Page”?
Does my business need a landing page? How much does it cost to create a landing page? How do I tie my landing page into my check-out sequence? Do I have to use red and blue colors on my landing page? …
Selling Makes Me Sick
I HEARD something amazing today:A business owner, who asked me to prepare content for a landing page, said "This sounds too much like I'm trying to sell something, and I don't want to come across like …
Writers: Unstuck Yourself With This ONE Technique
Okay, maybe "unstuck" isn't the correct word, but I'll bet you know exactly how it feels to be "stuck" on a writing project. The right words won't come, the article turns into a book (or vice versa), …
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