What Is a “Landing Page”?

Does my business need a landing page? How much does it cost to create a landing page? How do I tie my landing page into my check-out sequence?

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Selling Makes Me Sick

I HEARD something amazing today:A business owner, who asked me to prepare content for a landing page, said "This sounds too much like I'm trying to sell something,

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Writers: Unstuck Yourself With This ONE Technique

Okay, maybe "unstuck" isn't the correct word, but I'll bet you know exactly how it feels to be "stuck" on a writing project. The right words won't come,

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Get Paid to Write: The Outline and Rough Draft

Getting started can be the toughest part of writing. Many would-be writers never get past the wanna-be stage -- not because they don't have talent, but because they're

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Your Free Google “Ad”

It all began like this …A friend asked me whether the new mascot for his brand was eligible for a Google personal knowledge panel (and all the organic search

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How to Get Your Personal Knowledge Panel

I wanted to call it the "Google Knowledge Panel," but Bing offers it too. That's a mistake I see quite often: People put all their efforts into Google

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Local SEO: 5 Essential Components for Small Business Success

 First, the difference between "paid" search results and "organic" search results:Paid search: You pay for it (think Google Ads, Facebook Ads, and such)Organic search: You earn it with

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The Pricing Dilemma and How to Avoid It

Have you ever severely underbid a project or said you would do something, but later found out you'd committed yourself to way too much work for your return

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Amazon CreateSpace – How Does It Work?

Publishing has come a long, long ways… and there’s no turning back. Let’s clarify that: SELF publishing has come a long ways. The old stuff is still pretty

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Publishing On Amazon – 15 Reasons Why

Can you get rich writing eBooks? It’s possible. Not probable, but possible. Can you get famous writing eBooks? Possibly, but you could also win the lottery. If the

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