It all began like this …A friend asked me whether the new mascot for his brand was eligible for a Google personal knowledge panel (and all the organic search benefits that come with it).A silly …
SEO and Content Marketing Blog
How to Get Your Personal Knowledge Panel
I wanted to call it the "Google Knowledge Panel," but Bing offers it too. That's a mistake I see quite often: People put all their efforts into Google search engine optimization (SEO) and ignore …
Continue Reading about How to Get Your Personal Knowledge Panel →
Local SEO: 5 Essential Components for Small Business Success
First, the difference between "paid" search results and "organic" search results:Paid search: You pay for it (think Google Ads, Facebook Ads, and such)Organic search: You earn it with your …
Continue Reading about Local SEO: 5 Essential Components for Small Business Success →
The Pricing Dilemma and How to Avoid It
Have you ever severely underbid a project or said you would do something, but later found out you'd committed yourself to way too much work for your return on investment?Boy, I have ... and …
Continue Reading about The Pricing Dilemma and How to Avoid It →
Amazon CreateSpace – How Does It Work?
Publishing has come a long, long ways... and there's no turning back. Let's clarify that: SELF publishing has come a long ways. The old stuff is still pretty much the same: expensive and …
Continue Reading about Amazon CreateSpace – How Does It Work? →
Publishing On Amazon – 15 Reasons Why
Can you get rich writing eBooks? It's possible. Not probable, but possible. Can you get famous writing eBooks? Possibly, but you could also win the lottery. If the odds aren't on your …
Continue Reading about Publishing On Amazon – 15 Reasons Why →
