I'm often asked which SEO tools are best for SEO writing. Here's my answer: Choose a few that accomplish the tasks you need accomplished and learn to use them. Then stop looking and get to …
SEO for Lawyers: How to Build Book
Lawyer SEO . . . A New Approach You’re a lawyer … a good lawyer. Lately, though, you’ve been wondering whether you’re in the right profession. The firms in town booking most of the …
Selling Makes Me Sick
I HEARD something amazing today:A business owner, who asked me to prepare content for a landing page, said "This sounds too much like I'm trying to sell something, and I don't want to come across like …
Get Paid to Write: The Outline and Rough Draft
Getting started can be the toughest part of writing. Many would-be writers never get past the wanna-be stage -- not because they don't have talent, but because they're unsure of how to write for …
Continue Reading about Get Paid to Write: The Outline and Rough Draft →
Your Free Google “Ad”
It all began like this …A friend asked me whether the new mascot for his brand was eligible for a Google personal knowledge panel (and all the organic search benefits that come with it).A silly …
How to Get Your Personal Knowledge Panel
I wanted to call it the "Google Knowledge Panel," but Bing offers it too. That's a mistake I see quite often: People put all their efforts into Google search engine optimization (SEO) and ignore …
Continue Reading about How to Get Your Personal Knowledge Panel →
