What do you do when you need more customers or clients, but the phone’s not ringing often enough?
Do you hit the street (whether virtual or literal) and start knocking on doors?
That’s always a good idea.
Do you hire more sales help?
That’s sometimes a good idea.
Do you create pay-per-click ads, Facebook ads, or buy space in a local tabloid?
Done right, that can help.
Or do you work up a taste test idea to attract prospects?
How Can a Cleaning Company Get More Business?
Vanessa owns a cleaning business. She loves the kind of work most people hate, and she genuinely enjoys the process.
My hat is off to her.
Housecleaning can be a tough business, though. Not only is there always competition from cutthroats who don’t pay for insurance and use the cheapest supplies they can find, but clients are notoriously difficult to hang on to. They can cancel or quit without notice. And they always try to get more for less.
That’s business… right?
Vanessa needs a way to get more business, but the right kind of business. She needs people who appreciate a cleaner who is properly licensed, insured, and bonded. She needs people who will appreciate her professionalism and attention to detail. And she needs people who won’t need to stress the budget in order to afford regular help with cleaning.
How can Vanessa make her advertising and prospecting pay for itself?
We sat down today and talked about that.
I suggested a “Taste Test.”
How to Get Free Advertising and Make the Phone Ring
Here’s how it works.
By offering a taste of her cleaning service, Vanessa can keep the price down, get in and out relatively quickly, and get an inside look at the home and the client. If both parties like what they see, there’s a good chance there’ll be repeat business.
I wrote and published a post on her Facebook business page, then Boosted the post. The offer is “I’ll clean any room in your house (or clean the refrigerator) for $25.”
Our hope is that folks tired of looking at a dirty bathroom, but not having time or energy to clean it, will jump at the chance to get out of the chore for a measly $25.
The Boost expenditure is under $20. One job will cover her costs.
Will it work?
That post went live today, and it’s set to run for a week.
Check back for updates.