I’m often asked which SEO tools are best for SEO writing. Here’s my answer: Choose a few that accomplish the tasks you need accomplished and learn to use them. Then stop looking and get to work.
It’s easy to get carried away with SEO tools and end up spending more time on figuring out the tools than on writing. Don’t do that.
The following is a list of the tools I actively use right now. There are no affiliate links in the list. This is an accounting of the tools I use daily, not the tools I want you to buy so I can get a commission.
SEO Research Tools
Ubersuggest: I’m a Neil Patel fan, so when he launched Ubersuggest, I was one of the first to try it out. This tool is simple and powerful. You can check keyword popularity, run site audits, and more. Powerful and priced way reasonably.
Keyword Researcher Pro: This tool is like Google Autocomplete on steroids. It runs through the alphabet to show you which keywords are showing up in search. This SEO tool is a gem. Try it, you’ll like it.
Ahrefs, BuzzSumo, Moz: These are grouped because they are quite similar, and I love them all. Each will run you about $100 per month, so take the free trials to see which one you like best. Pro SEO writers can often get access via client accounts.
TubeBuddy: Google is the most powerful and popular search engine on the planet. Google owns YouTube. Question: Do you think it would be wise for you to put some focus on YouTube keywords and ranking? Here’s a tool to help you do that.
Answer the Public: A really cool platform. You key in a topic you want to examine, and Answer the Public provides a visual map of the questions searchers are asking.
SEO Browser Extensions
Since these are browser extensions, I’m not linking them. Check the extensions available in your favorite browser. Some may be available only in Google Chrome.
SEO META in 1 CLICK: Really helpful for getting a quick run-down on any page you’re viewing. Shows you the title tag, H1 tag, description, and more.
SEO Quake and Moz SEO extension: Both are extensions that can be both quite helpful and quite bothersome. Try them and see what you think.
Feedly: Set up correctly, Feedly can keep you current on topics related to the niches you work in.
Other Tools Helpful to SEO Work
Marinara Pomodoro Assistant: This browser extension helps you chunk your work and avoid burnout. Mine is set to 33 minutes per session with five-minute breaks. After three rounds, I take a longer break.
LastPass: Keeps your passwords safer than relying on the browser save password feature. Don’t take chances, or you’re liable to get burned.
WordCounter: Does what it says: Tells you how many words are on a page or in any content you load to the tool. A real timesaver.
ProWriterAid: Use it from withing Microsoft Word or as a stand-alone online. This tool checks for potential errors in grammar and checks the grade level your writing best addresses.
Be Careful About Choosing SEO Tools
Final warning: SEO tools are way helpful, but getting carried away with chasing the newest shiny object can hinder your productivity. Get the tools you need to begin, then add on when you see a function you need, but don’t have.
Here’s the best set of SEO tools anywhere: Your brain, audience research, and experience. Combine those with Ubersuggest … and you are good to go.
Need help with SEO or content marketing in general? The “Let’s talk” link below will take you to my scheduling calendar. The initial conversation doesn’t cost a dime, but will provide information that can help you make a mint.