JOSH BACHYNSKI IS DOING SOMETHING many online bloggers and businesses have said NEEDS to be done: He’s calling Google out for trading their iconic “Don’t be evil” motto in for one some say borders on sinister: Make more money (no matter who gets hurt).
Is Josh correct? Or is he only trying to stir up a name for himself and his search engine optimization (SEO) firm? Any way you cut it, he’s proposed an important topic that needs to be addressed.
Critics say any damage Google’s actions have inflicted on businesses are well-deserved and absolutely within good business practice. Others see a power play aimed at pushing businesses towards having to pay Google for rank.
If Google is anything, Google is powerful.
Power aside, though, shouldn’t any company be able to do whatever it wants in order to make more money?
Well … NO. Not really. Even multinational corporations have moral obligations to society — some of which are protected under law. It could even be argued that the more power a company possesses, the greater is the moral obligation. (Monsanto comes sharply to mind …)
Here’s the trailer for the video. Afterwards are remarks gathered from a group interview via MyBlogU … one helpful tool, by the way.
Whether you agree with Josh or you don’t agree with Josh, chances are you’re going to have a pretty strong reaction to the claims presented here:
After watching this trailer, what is your reaction?
Konstantinos (co-founder of Beakon)
Josh is addressing a very intriguing and delicate issue in an overwhelming, but humourous, way. My first reaction to the video was to smile … but soon the smile was replaced by quite a lot of thinking and a feeling of drama! Congrats to Josh, he definitely has some guts!
My Online Marketer (Ego bait works well)
My reaction is empathy for these people. Google’s algo updates are exactly as the video suggests – aggressive. I’d be more shocked if I didn’t know this sort of thing was going on. I’d imagine the general public don’t know and to them it’d seem a lot more scandalous. Of course, it needs to become popular before this can be the case.