Google-watching is an an activity that makes me absolutely wonky. Why in the world anyone would want to fixate daily on every word Googlers utter is beyond me. Yet, the practice has become a ubiquitous, inescapable, fixation.
Proof? This article and 1000 others penned over the last few days in response to a Matt Cutts article.
All eyes forward
It reminds me of how the Chairman of the Federal Reserve must be cautious to stay steady in habit. Should she decide not to carry a briefcase into a meeting one day, but pack a paper-stuffed satchel the next, Fed-watchers are sure to interpret the change as a sign that something huge is soon to happen — causing the stock market to rise or fall dramatically.
There is a word for that: Paranoia. And ever since the Google Penguin slam-dunked a ton of websites (many that deserved the slam and some that didn’t), the online world has been bouncing around like the balls in a lottery drawing.
Who will be next to fall? [Read more...]