The bottom line for marketing…
I love to research. I love information. I love having the libraries of the world at hand…
but the best and most powerful part of the internet is this: Community.
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Writers have become really good at writing headlines. Any kid with a computer knows how to sell the sizzle and fill in a template to make a power-packed sales page.
When a great headline gets launched in the webosphere there’s much backslapping and kudo-mongering: “Wow, dude, that headline is KILLER!”
Isn’t it odd, though, that you seldom hear anyone say the content lived up to the headline’s promise?
Maybe the truth is we seldom READ the content anymore.
We settle for great headlines and bullet points instead.
Great headlines have killed content — not killed the NEED for content, but killed the APPETITE for it.
After a few times of taking the bait, then finding out the article promising “Untold Secrets” is really just a rehash of obvious points everybody already knows… we stop falling for it. It becomes easier to NOT read the content than to get pulled in and sucker-punched by it.
The new writer’s credo:
We talk, but seldom listen.
We promise, but seldom deliver.
We expect you to share, but give you little to get excited about.
Ain’t it a shame?
Society should demand more of its writers than of its physicians.
Getting an interview proposal ready for MyBlogU this morning, I was a bit shocked to see that my personal website (this one) doesn’t rank too high in the MyBlogU system.
What an eye-opener!
How in the world can others trust me to write for their websites if my own site is weak?
I know — “The plumber’s pipes are always leaking,” and “The cobbler’s kids are in need of shoes.”
I devote hours and hours to working for others… but seldom “find time” to write for myself.
So here’s my plan
One page I have been adding content to is my list of quotes and aphorisms. Josh Parkinson helped rekindle my love for “encapsulations of wisdom.” Now, I’m not claiming to be wise — but I want to be wise. I am a “philosopher’ at heart… a “lover of wisdom.”
Rather than to keep adding my realizations to the quotes and aphorisms page, though, I’m going to try setting them down as mini blog posts. I don’t know if it will help my klout with Moz and Google or not, but it will give me pleasure to see something tangible going on there — and my hope is that it can spur you on to realizations (and actions) of your own.
Here’s my aphorism for the day. I’m pretty sure I’ve not lived up to it yet… but I want to.
Approach every task as if it is the one job others will use to judge your abilities (for it is).
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They are seriously on top of the game.