It all began like this …
A friend asked me whether the new mascot for his brand was eligible for a Google personal knowledge panel (and all the organic search benefits that come with it).
A silly question, right? Google won’t give a knowledge panel to a cartoon-like illustration … right?
Wrong. Even the Pillsbury Doughboy has a personal knowledge panel. It would take some work to rank a new character for a company, but it’s not impossible.
Then, doing research online a little later that day, I noticed that a popular online marketing personality hadn’t claimed her Google personal knowledge panel. I emailed her right away. She claimed it and thanked me for letting her know.
But hold it …
I’m talking about someone who is “in the business.” She is a bit of a big wig — speaks at national and international conferences, gets a zillion likes and comments on every article she writes, and is pretty well a household name in the fields of search engine optimization and digital marketing.
The juxtaposition of those two ideas: Someone who has abundant Google savvy, but is totally missing out on a free Google gift (aka “the personal knowledge panel”) shocked me. Many of us aren’t all that techie … but HER? She could write the book on branding.
But that was just the tip of the iceberg
I discovered there are many more celebrities who haven’t claimed their Google knowledge panel. Looking further, I found that people like Tim Tebow, Nancy Pelosi, and Robert Redford still show a “Claim this knowledge panel” link under their Google-generated personal panel. Google is providing a valuable gift, and they won’t even acknowledge it.
But, “Hey,” you might say, “They don’t need the extra klout. They’re so famous everyone already knows who they are!”
Maybe there are more reasons to claim your personal knowledge panel than just to say “Thank you” to Google, though. Can you think of any?
NOTE: I’m in the midst of a research project on knowledge panels: how to get a knowledge panel, how to optimize a knowledge panel, the types of knowledge panels, and more. I’m going to give the case study away when it’s ready … but only to those who tell me NOW the want on the list. Here’s where to do that: Keep me Posted.
Reasons to claim your Google personal knowledge panel
God bless Google. The procedure you have to follow claim your very own knowledge panel is fairly involved — but chances are it’s hackable. Wouldn’t you rather take charge of such a valuable piece of online real estate than let it dangle out there in the wind?
My #1 concern is security
Sarah Palin should be a bit gun shy. Remember when her email was hacked? And it’s tough to believe a mover and shaker in U.S. affairs like Nancy Pelosi has an unclaimed knowledge panel. Truth can surely be stranger than fiction.
My #2 concern is optimization
Let’s face it, the Google personal knowledge panel is a straight route to getting your own prime territory on the first page of Google (or Bing) search and it doesn’t cost you a DIME.
Who would pass up a deal like that? So, wouldn’t you want to optimize that personal panel and milk all the branding and SEO juice you can from it? Jumping crawdads! Wake up, people. That’s not just “leaving money on the table,” it’s throwing money in the garbage can and spitting on it.
My #3 concern is personal branding
Doesn’t it kind of bother you that Nancy Pelosi has an unclaimed personal knowledge panel? It bothers me. I can forgive Brother Tebow, I mean you’d expect a sports figure to be a bit technically under the weather. And Sarah Palin? She’s probably busy snowmobiling somewhere in Alaska … but Pelosi? Give me a break. She has the staff and should have enough concern to keep her profile prominent and safe.
How do I get a Google Knowledge Panel for myself?
You can’t apply for or buy a personal knowledge panel, but there are some things you can do to make it more likely that Google will provide one:
- Get more active online, and publish more content in your name
- Make sure your writer bio is consistent across all platforms
- Use schema markup on your website
- Publish a blog
- Author a book, then list it on Amazon and other platforms
I’m still working on a case study about how to get a personal knowledge panel (see below to get that case study free as soon as it’s ready). You can also check out the transcript of a recent chat interview I gave for Ann Smarty and the Content Marketing Chat.
Get the case study
The entire fiasco opened up a can of worms I’ve been fishing with for months now. That report will be ready soon. In it, you’ll find answers to the questions that are already popping up in your mind:
- How do I find and claim my personal knowledge panel?
- How do I get the most traction from my knowledge panel?
- How do I get Google to create my personal knowledge panel?
- Is this the same as the Google My Business panel?
- Are there special tips or tricks I should know?
That report might make you jump for joy. I’ll be sending out an advance copy FREE to everyone who signs up to get one via this link: Get me on the list.
Yes, I hope you’ll read the info, act on it for yourself, and provide feedback to help me finalize the manual … but you don’t have to. I can help you, and I hope you’ll help me. That’s all there is to it.